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For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what’s new and trending in the world of ecommerce!
Episodes
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
Patrick Campbell, Founder and CEO of the Boston-based ProfitWell, has helped thousands of subscription brands optimize every step of their subscription — from onboarding, marketing and pricing, through retention, churn, and even cancellation. Campbell is a firm believer that even after a subscriber cancels there is still a huge opportunity to retain revenue. If you’re a subscription brand looking to take revenue optimization to the next level, this episode is packed full of tips, advice and actionable takeaways from one of the leading voices in the subscriptions world.
Some topics we discuss:
- Subscription churn and the meaning of “not all churn is equal.”
- The difference between regrettable churn and non-regrettable churn, voluntary vs. involuntary churn.
- Tactics for reducing churn and increasing retention for subscription brands.
- Key reactivation strategies merchants may be missing out on.
- Insights on different subscription durations - monthly, quarterly, annually.
- Cancellation flow optimization and offboarding strategies you can use to win customers back and keep them.
Guest bio:
Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over eight thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
Links and resources:
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
Meet Jill Dunn and Carlene Higgins — two long-time beauty editors turned podcasters now breaking into their own entrepreneurial journey. The Breaking Beauty podcast features the latest in beauty news, product reviews, and culture through a beauty lens, with an impressive roster of guests from Makeup by Mario to Dr. Pimple Popper. In this episode, Co-creaters Dunn and Higgins and Own Your Commerce host Jay Meyers go deep in a passionate discussion about the latest tech, trends, and stories from the frontlines of the booming beauty industry. Ecommerce beauty aficionados, you won't want to miss this episode!
Some of the topics we discuss are:
- Jill Dunn and Carlene’s Higgin’s exciting careers in beauty and how the Breaking Beauty podcast came to be.
- Highlights and stories from the Breaking Beauty podcast that has featured many epic beauty industry guests.
- How they’ve transitioned from podcasters to entrepreneurs with the launch of their own beauty products.
- The latest tech, trends, and buzz from the increasingly digital world of beauty.
- How technology has influenced the “anywhere commerce” trend in beauty and other industries.
- The rise of beauty subscriptions and the most popular subscription boxes on the market.
- The rise of social selling, social media influencers, and beauty AI.
Guest bios:
Jill Dunn and Carlene Higgin’s are all about separating the greats from the gimmicks. Having interviewed the biggest trailblazing beauty founders for magazines for more than a decade — from Pat McGrath to Kat Von D — they've gotten to know many of the genius creators behind the most top-shelf beauty products, whether it sells every 30 seconds around the world, or whether it's the cult find them and their fellow beauty journos hoard by the sample.
Together in the Breaking Beauty podcast, they explore the inside stories behind these icons and icons-in-the-making (and just how did these people break in to the beauty business anyway?), straight from the mouths of the industry’s most inspiring gloss bosses. They’re big believers that with all the gutsiness and passion it takes to launch a powerful beauty brand, #foundersrule.
Links and resources:
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
Rokt might be the best-kept secret in ecommerce — brands can increase their revenue instantly by adding a simple plugin. As the CCO (Chief Commercial Officer) and a founding member of Rokt, Elizabeth Buchanan is on a mission to help brands unlock more revenue. On average, Rokt users see an instant 20-40 cents per transaction! Wondering if you could be getting more out of every transaction? You NEED to listen to this episode.
Some topics we discuss:
- Elizabeth’s Buchanan’s exciting 20+ year career in marketing and tech and how Rokt came to be.
- Some brands that have had success with Rokt’s three main solutions: Rokt Ecommerce, Rokt Ads, and Rokt Calendar.
- How AI and machine learning can help brands optimize their revenue by making more on every transaction.
- How brands can instantly add 20-40 cents of revenue to every transaction.
- What Rokt is doing to help brands pair the right offer with the right customer every time
- Tips, tricks, and the number one things any business can do to optimize their revenue
- Advice for businesses who are just starting out, or those that are established and looking to scale and grow.
Guest bio:
A proven tech and business leader, Elizabeth Buchanan is the CCO (Chief Commercial Officer) of Rokt. One of the company's founding members in 2012, today she leads the strategy and execution for their marketing, people, and business development. Before Rokt, Buchanan spent over 20 years in technology and marketing, working with brands like Yahoo, Uber and WPP. Buchanan also currently holds board positions with the NGO Vital Voices Global Partnership and S4 Capital. She lives in Brooklyn, New York, with her husband and children.
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
Welcome to Own Your Commerce Season 2! We're kicking off with an episode we've been excited to share featuring Andrew Forman, Founder and CEO of Givz — the donation incentives app for Shopify. Founded in 2017, Givz is already disrupting the discount-heavy ecommerce space by giving brands the opportunity to offer donation incentives with purchases (Eg., spend a hundred dollars, get $20 to give to a charity of your choice). The amazing part is they are finding these sorts of offers actually can convert higher than traditional discounts. Today, forward-thinking companies work with Givz to grow sales and celebrate the personalized causes their consumers care about.
Some of the topics we discuss are:
- Why discounts are so problematic for the long term profitability of a business.
- What factors modern consumers are really driven by other than price.
- How today’s brands are embracing the move towards social good.
- How giving away money to give away can actually outperform a traditional discount.
- The business benefits of donation-driven marketing, plus some less intangible, longer-term positive effects.
- Personalized purpose and the future of conscious consumerism.
Guest Bio
Andrew Forman is the Founder and CEO of Givz, a donation incentives solution for Shopify. Prior to Givz, Andrew spent six years years in investment banking and was the treasurer of a nonprofit organization. He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton College. He lives in New York, is a proud father of two, and still tries to make time for recreational sports.
Links / Resources
- Givz
- Shopify app store link
- How to run high-converting ecommerce promotions without discounts
- 4 types of cause marketing (with examples)
- NPS score
- Venmo
- Charity Water
Thursday Nov 25, 2021
Thursday Nov 25, 2021
Before building tools for ecommerce brands, Adii Peenar helped co-found the now popular WooCommerce platform for Wordpress. Since his WooCommmerce days, he's built, launched and successfully sold a Shopify app called Conversio; authored a book called Life Profitability; and now, has created a new product he refers to as "your extra head of operations."
Cogsy turns data into accurate forecasts for businesses so they can make better decisions about inventory and free up extra capital. It actually does more though, giving customers accurate re-stock dates right on product pages when out of inventory. Cogsy couldn't have come at a better time as the holidays approach amidst a looming inventory crisis.
In this episode we discuss:
- Adii Pienaar's fascinating career that started with co-founding WooCommerce.
- His approach to entrepreneurship and philosophy on what it means to lead a profitable life.
- How Cogsy is solving inventory management issues for ecommerce brands.
- Who is an ideal customer for Cogsy?
- When Cogsy works perfectly for a brand, what does it do?
- How Cogsy can enable brands to achieve operational excellence.
Guest Bio:
Adii Pienaar is the founder of Conversio. Prior to Conversio, Adii was co-founder of WooThemes/WooCommerce, where he explored what it meant to be an entrepreneur while learning about building software for ecommerce stores. He is the author of Life Profitability, and recently founded Cogsy, an inventory tracking management tool for ecommerce stores.
Wednesday Nov 03, 2021
Wednesday Nov 03, 2021
Kelly Vaughn & Rhian Beutler bring nearly a decade of experience in the ecommerce and Shopify ecosystem to the new company they’ve formed called Govalo — a gift carding solution for Shopify merchants. Their solution couldn’t come at a better time as many entrepreneurs are experiencing supply chain issues that are threatening to interrupt their busy holiday selling season.
Govalo is more than just a gift card app though, they see gift cards as a key acquisition and retention strategy and have developed a unique solution to help merchants automatically offer gift cards when their products are out of stock. They way merchants are able to easily offer consumers an on-brand alternative for the gift they were hoping to get that special someone. Govalo only recently launched and they are already revolutionizing the way Shopify brands are able to offering gift cards and manage a looming supply chain crisis.
If you are a Shopify merchant looking for a solution to your holiday supply chain issues, or are just looking for a riveting and entertaining discussion at the forefront of the world of ecommerce, you aren’t going to want to miss this entertaining and thoughtful discussion.
Topics discussed:
- The current shipping and supply chain situation threatening many Shopify merchants this holiday season.
- Kelly Vaughn and Rhian Beutler’s rich history in ecommerce and the story of how they came together to form Govalo.
- Why gift cards could be at the center of gifting this holiday season and the need for this app.
- Why are there shipping containers stuck in the ocean and how does Govalo play into that?
- Insightful data on ecommerce stores and gift cards.
- Examples of online brands doing gifting and gift cards especially well.
- What's in store for the future of gift cards and the gifting space?
Guest Bios:
Kelly Vaughn
Kelly Vaughn is a developer and entrepreneur who brings over a decade of experience in ecommerce as Co-Founder of Govalo — the gift card solution for Shopify merchants. Before Govalo, she founded The Taproom, building custom development solutions for fast-growing brands on Shopify and Shopify Plus. She also co-hosts Ladybug Podcast & Commerce Tea podcast, and is the Author of Start Freelancing Today.
Rhian Beutler
Rhian Beutler is the co-founder and COO of venntov, the creators of SEO Manager, Order Lookup, and ClockedIn. She loves search engine optimization, UX, Google Analytics, and has spoken about SEO all over the world. Rhian is passionate about small business success, and for over a decade, has utilized her background in SMB banking and retail operations to help merchants grow their business both online and offline.
Links / Resources:
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
Kathleen Booth brings years of marketing experience to her role as Chief Marketing Officer at clean.io — the digital engagement security platform designed to help businesses control the third-party code that runs on their ecommerce stores. Over 8 million sites, including The Boston Globe, Caraway, and Barstool Sports, rely on clean.io to protect their user experience, revenue and brand.
Booth doesn’t hold back in this passionate discussion, warning the ecommerce world about the pitfalls of malvertising and other forms of ecommerce revenue loss associated with coupon extensions.
The bottom line is this: any ecommerce brand running promotions could be losing as much as 10% of their revenue if they aren’t keeping what Booth calls “clean coupon hygiene.” For anyone selling online with promotions, this is not an episode to miss.
Topics discussed:
- The relationship between digital engagement security and coupon extensions.
- How coupon extensions have evolved to influence ecommerce conversions, cart abandonment, and average order value.
- The emergence of “coupon hack” sites and tools and illicit malvertising.
- How to tell which sales were actually influenced by a coupon extension and which were not.
- Next steps that ecommerce retailers should take to tighten up their discount strategies and ensure they are profitable.
Guest Bio
Named by TopRank as one of the 50 Top B2B Marketing Influencers in 2019, Kathleen Booth also hosts the The Inbound Success Podcast as well as the Ad Ops All Stars Podcast. She is also an avid LinkedIn creator (#KathleenHQ) on topics relating to marketing and entrepreneurship.
Booth spent the first 10 years of her career as an international development consultant, advising sovereign governments and international aid organizations on strategic communications for public sector reform projects. She helped launch Quintain Marketing in 2006 and grew it into a nationally-known digital marketing agency and HubSpot Platinum Partner.
Today she is the Chief Marketing Officer at clean.io, a digital engagement security platform that provides over 8 million brands greater control over the third party code that executes on their websites, protecting their revenue, digital experience, and brand.
Tuesday Aug 10, 2021
Tuesday Aug 10, 2021
Jason Cottrell is the Founder and CEO of Myplanet, a software studio committed to reimagining what is possible in today’s commerce landscape. Headquartered in Toronto, ON, Myplanet specize in headless commerce, best-in-breed data infrastructure, and helping brands—from New Balance to Harry Rosen—tailor digital solutions that futureproof and grow their business.
Join us for a dynamic discussion about the state of commerce, and what the future holds for brands and builders embracing the MACH Alliance (microservices, API-first, cloud-native, headless) ecosystem. Find out what winning brands are doing to succeed in a post-pandemic economy that relies more than ever on an air-tight digital experience.
Topics discussed:
- What it means for a brand to have a well executed digital experience.
- How brands like Harry Rosen and New Balance transformed their digital presence with a composable commerce architecture.
- Why it’s important that Myplanet is an adapter of the MACH Alliance framework.
- What MACH architecture and the ecommerce landscape will look like in 5 years.
- How IoT (Internet of Things) technologies are changing the industry.
- The biggest mistakes today’s brands are making.
Guest Bio:
Join CEO and Founder of Myplanet, Jason Cottrell, for an exciting discussion on the current state and future of commerce and the digital experience. Listen to industry-leading insights, key takeaways, and what brands are doing to win, or lose, in today’s competitive and rapidly changing commerce landscape.
Resources/Links:
Thursday Jul 15, 2021
Thursday Jul 15, 2021
Join us for a dynamic interview with John Williams, Chief Technology Officer (CTO) of Amplience, the API-first, headless content management platform for enterprise retailers. John has helped power customer experiences for some of the world’s most innovative brands, including Mulberry, Traeger, and Crate&Barrel.
Learn about why more retailers are moving away from monolithic platforms and embracing the MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) ecosystem. If you work in enterprise retail or B2B, ecommerce, or have your own platform or microservice, you won't want to miss out on some valuable insights from an ecommerce veteren who was doing headless commerce before it was a thing, and has been instrumental in helping brands build powerful customer experiences.
Some topics we discuss are:
- How Amplience helps power experiences for the world’s most innovative brands
- The importance of content as a service in today’s space
- How composable commerce and headless commerce are different
- What MACH Alliance is and why it’s important for Amplience to be a part of it
- The biggest challenges in getting brands to understand headless commerce
- Common misconceptions about Amplience, Headless, and the space in general
- The exciting future of Amplience and the next 5 years of the industry
Guest Bio
John Williams is a highly energetic individual with an impressive track record of matching technological innovation with business strategy. He completed his MBA at Imperial College alongside an impressive full-time position as CTO at LBI, Europe’s leading digital agency at the time. John became Amplience’s CTO in 2010 and has proven to be a genuine asset who thrives in highly complex and commitment environments where precision execution, innovation and leadership are critical.
Links/Resources:
Thursday Jun 24, 2021
Thursday Jun 24, 2021
Join us for an in-depth interview with Cody Wittick, CEO and Co-Founder of Kynship about what works, and what doesn’t, for influencer marketers. Wittick got his start with QALO, the brand that created the silicone wedding ring industry, and has worked with influencers like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers across a variety of industries.
Learn tips and strategies from an industry leader who wants you to judge his brand on sales, not clicks. In this insightful conversation Wittick reveals his influencer marketing mission, the steps brands should take today, and how to truly cut through the noise and drive measurable results.
Some of the topics we discuss are:
- What are we seeing on a macro level with influencer marketing? What's different today than it was 5 years ago?
- If a brand wants to start leveraging influencer marketing today, what steps should they take?
- How do you measure the ROI of influencer marketing?
- What are the best distribution strategies for the content?
- What's a good strategy for micro influencers?
- How to choose the right influence marketing platform.
- What's going to happen with influencer marketing in the next 3-5 years and how can brands get ahead of the curve now?
Guest Bio
Cody Wittick began his influencer marketing journey at QALO, the brand that created the silicone wedding ring industry. From there he grew their influencer roster to over people including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers within the industries of TV personalities, Crossfit, outdoor enthusiasts, and pets.