Own Your Commerce

Thomas Mulreid: When commerce is composable, he’s your conductor

Customizable, flexible and incredible customer experience.

That’s what composable commerce provides, but is it for everyone? 

Our guest today, Thomas Mulreid, Head of Sales in Orium, brings a deep understanding of the Composable/Headless Commerce ecosystem and the future it holds to major brand transformation projects. In this episode we will go through definitions, examples and driving factors to get you well-versed in the composable space. 

Learn what composable commerce is, what is the difference between composable and headless and what are their benefits of going composable. 

Some of the topics we discuss are:

• New Year - New Brand: Get to know Thomas and his role at Orium, North America’s leading composable commerce consultancy & systems integrator.
• What is Composable Commerce?: Learn how the commerce space has evolved to become composable commerce, why brands are embracing it and the difference between composable and headless commerce.
• Missing pieces of the composable puzzle: Are there characteristics that are common among brands embracing composable?  Is there an ideal operating model that businesses should adopt to be successful with composable?
• Why is checkout important in the composable space?: How well do brands understand checkout performance? 

 

Listen Now, Optimize later and find out how Citcon can help you sell everywhere and anywhere.

We’re excited to welcome Wei Jiang, President and CEO of Citcon, a fascinating company that enables worldwide international commerce. Citcon is a leading payment technology that connects the world’s businesses with more than 100+ mobile wallets, local and alternative payment methods. 

 

In this episode we will go over the challenges that merchants and consumers face when shopping domestically and internationally. As well as why merchants should consider additional payment methods that Citcon is offering to ecommerce.

 

Some of the topics we discuss are:

• What is Citcon: Why was it started and what is the value it brings to merchants? 
• Payment Options? The more the merrier!: Why should merchants consider the additional payment methods that Citcon is offering to Ecommerce? 
• Bold and Citcon: How does Bold & Citcon work together? 
• Customer Experience: How do payment options and customer experience correlate and what does it look like?
• Be a trend-setter: What are some growing trends and challenges of digital payments in the ecommerce space?
• And more!

 

Other link: 

• Bold Commerce
• Citcon

 

 

When do you actually have a subscriber? Spoiler: it’s not when they click ’subscribe’.

Turn your business idea into a fully developed subscription box business by learning the know-how’s of the business!

 

This week, we welcome Liam Brennan, Co-Founder of BusterBox. BusterBox is a dog subscription business that sends out a themed box of healthy treats and fun toys to thousands of happy dogs every month across Ireland and the UK. Liam also trains and helps hundreds of subscription box owners scale up and build their dream business through his Subscription Box Experts Program.

 

Some of the topics we discuss are:

• What is BusterBox: Learn how Liam Brennan ended up in the subscription world and how he started BusterBox.
• Stay on the lookout: What are some of the main struggles subscription box businesses are seeing
• Incentivize your customers: What are some main ways to increase retention and reduce churn. Including some tips to using discounts and incentives to your favor!
• Analyze and optimize: What are the most important metrics subscription brands should track and much more!

 

 

Resources:

BusterBox

Subscription Box Experts Program.

Bold Commerce

 

 

The Own Your Commerce Podcast is brought to you by Bold Commerce. Learn more about how to generate recurring revenue for your business by adding subscriptions to checkout. Click here to learn more.

Kailin Noivo: You’re losing money on your ecommerce store - And Noibu can prove it

Say Hello to Noibu and Good-Bye to Website Errors!

Noibu allows retailers to detect, prioritize and resolve revenue errors on your shop that's directly impacting revenue. They serve some of the largest retail brands around the world including Avon, Champion, Guess and more. In this fascinating episode we unpack the importance of detecting and resolving ecommerce errors and the MASSIVE revenue impact it can have on a brand's website. 

Learn how to detect, prioritize and resolve revenue impacting errors on your ecommerce website.

Some of the topics we discuss are:

• What is Noibu?: Get to know this week’s guest and how they resolve critical ecommerce errors
• You don't have errors right? It's not about things you do wrong, with thousands of different devices, browsers, and other variables, there are customers not able to checkout on your shop right now. 
• A Quantifiable Solution: How are website errors causing revenue loss and are being overlooked? And why do bugs happen?
• Squash the Bug: How are top retailers in the ecommerce space able to detect and resolve revenue impacting errors on their websites? And why should you invest in tech-depth.
• Noi-Boarding: Interested in Noibu and what it can offer to your brand? Listen to this week’s episode now!

 

Adam Levinter: Keys to building a billion-dollar subscription enterprise

We’re excited to welcome Adam Levinter to the Own Your Commerce podcast. Widely regarded as a subscriptions expert, Levinter is the founder and CEO of Scriberbase and author of The Subscription Boom: Why an Old Business Model is the Future of Commerce. An entrepreneur, podcaster, thought leader and passionate ecommerce expert, Levinter brings the latest news, insights, and ideas from the exciting world of subscriptions to this discussion. 

Some topics we discuss: 

• How to launch, scale, and optimize a subscription business for future growth.
• The history of the subscription business model and why it's the future of commerce.
• The shift from a transactional economy to a relationship-driven one being driven by the subscription model.
• Strategies and key metrics for countering subscriber churn and growing lasting relationships.
• Tips for brands on how to reduce churn, growing membership and LTV, and drive recurring revenue. 

Claudiu Cioba: Shoppable video and the future of interactive commerce

Did you know that 82% of Internet’s traffic comes from video? For CEO & Founder of VideoWise, Claudiu Cioba, stats like this represent a tremendous opportunity for ecommerce brands. Dive into a fascinating discussion about interactive video content and how it has already begun to revolutionize ecommerce. Cioba founded a dedicated shoppable-video solution for ecommerce in 2021 and has already seen significant results for brands embracing this next-gen approach.

Some topics we discuss: 

• The significance of video content to shoppers and brands today.
• How Cioba came up with the idea for VideoWise and launched in 2021.
• Success stories from brands using video and interactive commerce.
• Data and key findings from the world of video commerce.
• Is shoppable video the right solution for you ecommerce store or enterprise brand?

Alok Ahuja: “Own your customer’s doorstep” with mind-blowingly fast delivery

We are pleased to welcome Alok Ahuja, CEO and Founder of the innovative same-day local delivery solution, Trexity. Think of it like Uber Eats, but for ecommerce delivery. Whether trying to keep up with ever-increasing customer expectations, or servicing a local marketplace, Trexity enables brands to offer same day local delivery and makes it smooth and easy. Ahuja has worked for Shopify and brings 15+ years of software technology and ecommerce experience to this conversation, with key insights and advice for any brand looking to remove the friction from delivery. 

 Some topics we discuss: 

• The importance of providing an intimate, reliable delivery experience for customers.
• Leveraging local delivery for subscriptions to increase customers lifetime value. 
• D2C brands hyper focus on owning the entire customer experience from manufacturing to delivery. 
• The changing landscape of commerce and how local and brick & mortar retailers can add value through delivery. 
• The “Amazon factor” and how it has raised the bar of what customers expect.  

Rick Watson: Shopify vs. Amazon, the state of omnichannel ecommerce.

We are excited to welcome Rick Watson to this week’s episode of the Own Your Commerce podcast. Watson is the CEO and Founder of RMW Commerce Consulting where he supports investors and management teams (B2C, B2B, or Omnichannel) plan, execute, and optimize major digital initiatives. In this episode Watson shares his 20+ years experience in ecommerce and what brands can do to ensure their technology strategy is optimized to deliver results. 

 Some topics we discuss: 

• The state of Direct-to-Consumer and Omnichannel retail. 
• 3p marketplaces vs. direct stores. Which model ultimately wins?
• The impact of technology on retail brands and how to craft the perfect technology or supply chain strategy. 
• Watson’s experience architecting the WHP+ platform that powers AnneKlein.com and JosephAbboud.com. 
• Shopify vs. Amazon. 

Guest bio:

Rick Watson has spent 20+ years as a technology entrepreneur in the ecommerce industry, having worked with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes. While serving as CEO of Merchantry, he led the company to a $30M acquisition by Tradeshift. Watson also directed the cross-border product strategy of Pitney Bowes, a $450M business, comprising Borderfree and the eBay Global shipping program. Today he is the CEO & Founder of RMW Commerce Consulting and hosts The Watson Weekly podcast. Fun fact: he has visited Siberia in Russia 3 times. 

Jason Greenwood: ‘Stealth commerce’ and the future of purchase automation.

We are excited to welcome Jason Greenwood, Founder of Greenwood Consulting, to episode 35 of the Own Your Commerce podcast. Greenwood brings 20+ years of experience helping brands across ANZ and beyond expertly architect compelling digital shopping & brand engagement experiences. GWC was founded to offer B2B and B2C brands the same quality of ecommerce consulting services often only available to ‘sexy retail brands.’ 

Some topics we discuss: 

• Defining “stealth commerce” and what it means for the future of ecommerce. 
• The secret to creating compelling digital shopping & brand experiences.
• Which brands a composable or headless commerce solution is right for. 
• AI-commerce and the future of purchase automation. 
• Unpacking the complexities of B2B commerce compared to the B2C space.  

Guest bio:

Jason Greenwood is the Founder & Lead Consultant at Greenwood Consulting and has spent 20+ years helping brands creating compelling digital shopping experiences. A passionate ecommerce writer, mentor, content creator, and keynote speaker, Greenwood is the host of the At the Coalface Podcast and the author of the At the Coalface Digest. He does all this from a tiny off-the-grid sustainable home in Auckland New Zealand where he lives with his wife. 

Links and resources:

At the Coalface Podcast

At the Coalface Telegram Channel 

Greenwood Consulting

Andrew Maffettone: Expanding the reach of ecommerce brands

We are excited to welcome Andrew Maffettone, a marketing expert with over 15 years of experience in ecommerce, to Own Your Commerce. Not only has he owned and managed multiple marketing companies in the ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights. With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of ecommerce sellers.

Some topics we discuss: 

• How to Operate an 8-Figure ecommerce marketing department with one employee.
• Paid advertising attribution: Why ecommerce digital marketing has gone traditional and how to measure It.
• Structuring Google Ads shopping and search campaigns to scale your ecommerce business.
• Ecommerce SEO: The exact process and tech stack Maffetone uses to explode organic traffic and improve ROI.
• Why an ecommerce omnichannel approach is how all sellers will be marketing in the future.
• The importance of a CRM and why high-volume sellers are making the switch.
• The perfect Instagram marketing process For ecommerce sellers.

Guest bio:

Andrew Maffettone (Maff) is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers. With 15 years of experience, he has proved himself to be a leader in the field. Andrew's entrepreneurial knowledge and success allow him to excel in his industry as well as helping others grow theirs. His knowledge in branding, social media, SEO, web design, graphic design, email marketing, and more, providing exceptional results consistently. He also hosts the always entertaining and informative E-Comm Show podcast. 

Links and resources:

• BlueTuskr
• The E-Comm Show