Join us for a dynamic interview with John Williams, Chief Technology Officer (CTO) of Amplience, the API-first, headless content management platform for enterprise retailers. John has helped power customer experiences for some of the world’s most innovative brands, including Mulberry, Traeger, and Crate&Barrel. 

Learn about why more retailers are moving away from monolithic platforms and embracing the MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) ecosystem. If you work in enterprise retail or B2B, ecommerce, or have your own platform or microservice, you won't want to miss out on some valuable insights from an ecommerce veteren who was doing headless commerce before it was a thing, and has been instrumental in helping brands build powerful customer experiences. 

Some topics we discuss are: 

  • How Amplience helps power experiences for the world’s most innovative brands
  • The importance of content as a service in today’s space 
  • How composable commerce and headless commerce are different
  • What MACH Alliance is and why it’s important for Amplience to be a part of it 
  • The biggest challenges in getting brands to understand headless commerce
  • Common misconceptions about Amplience, Headless, and the space in general 
  • The exciting future of Amplience and the next 5 years of the industry 

Guest Bio

John Williams is a highly energetic individual with an impressive track record of matching technological innovation with business strategy. He completed his MBA at Imperial College alongside an impressive full-time position as CTO at LBI, Europe’s leading digital agency at the time. John became Amplience’s CTO in 2010 and has proven to be a genuine asset who thrives in highly complex and commitment environments where precision execution, innovation and leadership are critical. 



LBI International




Bold Commerce

What is headless commerce?

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