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For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what’s new and trending in the world of ecommerce!
Episodes
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
Kathleen Booth brings years of marketing experience to her role as Chief Marketing Officer at clean.io — the digital engagement security platform designed to help businesses control the third-party code that runs on their ecommerce stores. Over 8 million sites, including The Boston Globe, Caraway, and Barstool Sports, rely on clean.io to protect their user experience, revenue and brand.
Booth doesn’t hold back in this passionate discussion, warning the ecommerce world about the pitfalls of malvertising and other forms of ecommerce revenue loss associated with coupon extensions.
The bottom line is this: any ecommerce brand running promotions could be losing as much as 10% of their revenue if they aren’t keeping what Booth calls “clean coupon hygiene.” For anyone selling online with promotions, this is not an episode to miss.
Topics discussed:
- The relationship between digital engagement security and coupon extensions.
- How coupon extensions have evolved to influence ecommerce conversions, cart abandonment, and average order value.
- The emergence of “coupon hack” sites and tools and illicit malvertising.
- How to tell which sales were actually influenced by a coupon extension and which were not.
- Next steps that ecommerce retailers should take to tighten up their discount strategies and ensure they are profitable.
Guest Bio
Named by TopRank as one of the 50 Top B2B Marketing Influencers in 2019, Kathleen Booth also hosts the The Inbound Success Podcast as well as the Ad Ops All Stars Podcast. She is also an avid LinkedIn creator (#KathleenHQ) on topics relating to marketing and entrepreneurship.
Booth spent the first 10 years of her career as an international development consultant, advising sovereign governments and international aid organizations on strategic communications for public sector reform projects. She helped launch Quintain Marketing in 2006 and grew it into a nationally-known digital marketing agency and HubSpot Platinum Partner.
Today she is the Chief Marketing Officer at clean.io, a digital engagement security platform that provides over 8 million brands greater control over the third party code that executes on their websites, protecting their revenue, digital experience, and brand.
Tuesday Aug 10, 2021
Tuesday Aug 10, 2021
Jason Cottrell is the Founder and CEO of Myplanet, a software studio committed to reimagining what is possible in today’s commerce landscape. Headquartered in Toronto, ON, Myplanet specize in headless commerce, best-in-breed data infrastructure, and helping brands—from New Balance to Harry Rosen—tailor digital solutions that futureproof and grow their business.
Join us for a dynamic discussion about the state of commerce, and what the future holds for brands and builders embracing the MACH Alliance (microservices, API-first, cloud-native, headless) ecosystem. Find out what winning brands are doing to succeed in a post-pandemic economy that relies more than ever on an air-tight digital experience.
Topics discussed:
- What it means for a brand to have a well executed digital experience.
- How brands like Harry Rosen and New Balance transformed their digital presence with a composable commerce architecture.
- Why it’s important that Myplanet is an adapter of the MACH Alliance framework.
- What MACH architecture and the ecommerce landscape will look like in 5 years.
- How IoT (Internet of Things) technologies are changing the industry.
- The biggest mistakes today’s brands are making.
Guest Bio:
Join CEO and Founder of Myplanet, Jason Cottrell, for an exciting discussion on the current state and future of commerce and the digital experience. Listen to industry-leading insights, key takeaways, and what brands are doing to win, or lose, in today’s competitive and rapidly changing commerce landscape.
Resources/Links:
Thursday Jul 15, 2021
Thursday Jul 15, 2021
Join us for a dynamic interview with John Williams, Chief Technology Officer (CTO) of Amplience, the API-first, headless content management platform for enterprise retailers. John has helped power customer experiences for some of the world’s most innovative brands, including Mulberry, Traeger, and Crate&Barrel.
Learn about why more retailers are moving away from monolithic platforms and embracing the MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) ecosystem. If you work in enterprise retail or B2B, ecommerce, or have your own platform or microservice, you won't want to miss out on some valuable insights from an ecommerce veteren who was doing headless commerce before it was a thing, and has been instrumental in helping brands build powerful customer experiences.
Some topics we discuss are:
- How Amplience helps power experiences for the world’s most innovative brands
- The importance of content as a service in today’s space
- How composable commerce and headless commerce are different
- What MACH Alliance is and why it’s important for Amplience to be a part of it
- The biggest challenges in getting brands to understand headless commerce
- Common misconceptions about Amplience, Headless, and the space in general
- The exciting future of Amplience and the next 5 years of the industry
Guest Bio
John Williams is a highly energetic individual with an impressive track record of matching technological innovation with business strategy. He completed his MBA at Imperial College alongside an impressive full-time position as CTO at LBI, Europe’s leading digital agency at the time. John became Amplience’s CTO in 2010 and has proven to be a genuine asset who thrives in highly complex and commitment environments where precision execution, innovation and leadership are critical.
Links/Resources:
Thursday Jun 24, 2021
Thursday Jun 24, 2021
Join us for an in-depth interview with Cody Wittick, CEO and Co-Founder of Kynship about what works, and what doesn’t, for influencer marketers. Wittick got his start with QALO, the brand that created the silicone wedding ring industry, and has worked with influencers like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers across a variety of industries.
Learn tips and strategies from an industry leader who wants you to judge his brand on sales, not clicks. In this insightful conversation Wittick reveals his influencer marketing mission, the steps brands should take today, and how to truly cut through the noise and drive measurable results.
Some of the topics we discuss are:
- What are we seeing on a macro level with influencer marketing? What's different today than it was 5 years ago?
- If a brand wants to start leveraging influencer marketing today, what steps should they take?
- How do you measure the ROI of influencer marketing?
- What are the best distribution strategies for the content?
- What's a good strategy for micro influencers?
- How to choose the right influence marketing platform.
- What's going to happen with influencer marketing in the next 3-5 years and how can brands get ahead of the curve now?
Guest Bio
Cody Wittick began his influencer marketing journey at QALO, the brand that created the silicone wedding ring industry. From there he grew their influencer roster to over people including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers within the industries of TV personalities, Crossfit, outdoor enthusiasts, and pets.
Thursday Jun 10, 2021
Thursday Jun 10, 2021
Paul do Forno brings over 25 years of experience in digital technology and commerce to today’s conversation. He’s led the digital experience for some of the world’s most iconic brands, including General Electric, Siemens, Target, Foot Locker, and Hyatt, and has been a key driver of the digital transformation that has shaped the modern commerce experience.
Today he is a Managing Director at Deloitte Digital and a leading voice in ecommerce and all things digital.
A digital transformation has occurred, accelerated by the rapid rise of ecommerce and a global pandemic. In this dynamic discussion, do Forno dives into his holistic approach to the commerce experience, highlighting some of the opportunities and challenges facing enterprise and B2B brands today.
Here are some of the key topics we discussed:
- The digital transformation that is happening in front of us
- The biggest threats and opportunities for scaling brands
- How brands are evolving to have a holistic view of the commerce experience
- Staggering statistics and massive opportunities for B2B
- Are headless and composable commerce architectures right for your brand?
- What to expect in digital commerce over the next 3-5 years
Guest Bio
Paul do Forno is a Managing Director at Deloitte Digital and a leader in the Commerce Practice. He brings over 25 years of experience in strategy, digital, and technology, leading the Commerce Practice Eminence initiative as well as the go-to-market for B2B Commerce. In the past, Paul has led some of the world’s largest digital platform programs with brands like General Electric, Siemens, Target, Foot Locker, Hyatt, and many more, driving commerce and digital transformations. He is a frequent speaker at digital and ecommerce events as well as being featured as an ecommerce subject matter expert on many publications. He has worked closely with the research analysts and holds several executive advisory board positions with top digital platform vendors.
Wednesday May 05, 2021
Wednesday May 05, 2021
Commercetools is taking a fascinating approach to enabling digital commerce. They are referred to as a true cloud, headless commerce platform, providing the building blocks for the new digital commerce age. Those building blocks are 350 consumable APIs that let you build anything commerce experience you want!
Fun fact, they coined the term "headless commerce" in 2013, long before it was as popular as it is today.
Examples of brands that use Commerce tools are Audi, Tiffany & Co, Universal Music, Carhartt, and many more. Plus mutual brands with Bold such as Harry Rosen who leverages their suite of API's with Bold Checkout and other technologies to really create something special. Shameless plug, but definitely check out HarryRosen.com when you have a chance.
It's a fascinating conversation that I think everyone will learn something from. Enjoy!
Some of the topics we discuss are:
- What exactly is Headless Commerce and why should brands consider it.
- How did Headless Commerce start, evolve, and where is it today
- Definition of the MACH alliance (Microservices based, API-first, Cloud-native SaaS and Headless.)
- What is Composable Commerce?
- What types of customers use commercetools and why?
- Who are competitors to commercetools, and what would make commercetools different/better?
- For you to say commercetools has won, or achieved its goal, what needs to happen
- What are the biggest trends Kelly is excited about in commerce
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Full Description
Harley Finkelstein joined Shopify in 2010. Originally as a merchant selling t-shirts on the platform. Today he serves as President of the company and his passion for entrepreneurship is as alive as ever. As president of Shopify, Harley's life mission is to empower as many entrepreneurs as he can and remove every barrier to entrepreneurship possible.
What exactly does Harley do on an average day at the office? What are the big challenges Shopify is working on now, and what's in store for Shopify in the future?
In this episode we dive into all that, and more!
Some of the topics we discuss are:
- What does a day at Shopify look like for Harley?
- What is Harley most passionate about right now.
- What does it mean to requalify for your job every year?
- What is Harley so passionate about entrepreneurship?
- The difference between a business owner and an entrepreneur.
- What does mentorship mean to Harley, and what he recommends for you.
- What are the ecommerce trends, and challenges Shopify is tackling?
- What chapters of Shopify are written, and what's left to write?
- What are some of the most unknown advantages and benefits of Shopify?
- Oh, and what did Harley eat for breakfast!
Guest Bio
Harley Finkelstein is an entrepreneur, lawyer, and the President of Shopify. He founded his first company at age 17 while a student at McGill. Harley completed his law degree as well as his MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is an Advisor to Felicis Ventures, and one of the “Dragons” on CBC’s Next Gen Den. Recently, he received the Canadian Angel Investor of the Year Award, Canada’s Top 40 Under 40 Award, and was inducted into the Order of Ottawa. From 2014 to 2017 Harley was on the Board of the C100, and from 2017 to 2020 he was on to the Board of Directors of the Canadian Broadcasting Corporation (CBC). Harley is currently starring on Discovery Channel’s I Quit, a television series about hopeful entrepreneurs who decide to quit their 9-5 jobs to focus full-time on their side hustles.
Links / Resources
- Shopify
- Shopify Plus
- Moustache Bikes - (the bike Harley rides)
- Allbirds - Shopify Brand referenced.
- GymShark - Shopify Brand referenced.
- https://www.fastcompany.com/most-innovative-companies
- La Bottega - Harley's favourite grocery shop
- DavidsTea - Brand of tea Harley likes
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
Chris George is the Co-Founder and Chairman of SUBTA, the Subscription Trade Association. SUBTA supports thousands of ecommerce brands helping them add and scale a subscription or membership offering on their ecommerce stores.
⭐️ SPECIAL NOTE: To register for webinar with Chris George this coming Tuesday (April 13th) at 11am Pacific, click here.
Gartner Research predicts that by 2023, 75% of all DTC brands will have a subscription membership offering. So if you're not already thinking about subscriptions, it might be time to start!
Subscriptions aren't just for coffee and shampoo refills anymore! We're seeing brands in just about every vertical (Clothing, Beauty, Consumer Electronics, Wellness etc) launch some form of membership offering. Whether it's membership for exclusive access, VIP pricing, access to content, etc.
Chris was also the founder of a successful subscription company, Gentleman's Box, which he had a successful exit from a couple years ago. So he's been on both sides of the field!
Some of the topics we discuss are:
- How to sell an experience - the difference between selling one-time vs a subscription
- Why not getting your customers through the checkout might be the best kept secret.
- What are micro-commitments, and how and why you would use them.
- Quarterly, monthly, annual? What's the best frequency? It makes a difference!
- What should your subscription brand's"North Star" metric be?
- How does Chris find his meaning in his work?
- What are some trends we can expect for subscriptions in the next year or two
About our guest:
Chris George is a co-founder and chairman of the Subscription Trade Association (SUBTA), and a serial entrepreneur who has successfully launched and managed seven businesses and sold two. As one of the creators of the wildly popular and recently acquired Gentleman’s Box, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit, and several academic institutions. His strong business acumen and
understanding of the role of marketing and branding solidifies him as a burgeoning force in the realm of entrepreneurs.
Links & Resources:
- SUBTA - https://subta.com/
- Gentleman's Box - https://gentlemansbox.com/
- SubSummit - https://subsummit.com/
- Chewy - https://www.chewy.com/
- Kongbox - https://www.kongbox.com/
Monday Mar 15, 2021
Monday Mar 15, 2021
"Speed to Market" vs "Speed to Innovate"? What's the difference, why does it matter, how should you approach each, and can they work together?
Karim Marucchi joins us to discuss the differences between Open Source vs SaaS, the strengths of each, how they're different, how they work, and most importantly, how they can work together!
Karim is the CEO of Crowd Favorite and one of the most forward thinking leaders in the digital experience platform space, and all things open source. He works with some of the largest brands in the world such as Disney, Lexus, Cambell's National Geographic, helping them innovate on WooCommerce, an open source platform.
BONUS: Our Chief Revenue Officer at Bold joins us on today's show!
Some of the topics we discuss are:
- Advantage to using SaaS over OS (when comparing)
- Advantage to using Open Source over sass (when comparing)
- How do you look at this for Enterprise level solutions and for small and medium sized business? (is it only for the Enterprise?)
- How do you start looking at this strategically when your in the “evaluation phase”
- How do Headless Commerce & Open Source work together
- What trends are happening in commerce on wordpress / Woo?
- What types of brands should choose Woocommerce as their platform?
- What does the future hold for Open Source ecommerce?
Guest Bio
Karim Marucchi, CEO of Crowd Favorite, has over 20+ years of experience in launching digital strategies. From bootstrapping one the first digital production teams in the industry, to leading global teams within the WPP Group, to taking agencies public; his wealth of expertise in leading digital teams across the globe has helped curate and expand his vision to lead Crowd Favorite in helping Enterprise organizations integrate successful Open Source into today’s Digital transformation strategies.
Thursday Mar 11, 2021
Thursday Mar 11, 2021
Close to 20,000 brands use Shogun to build beautiful and totally customized pages for the ecommerce sites. Brands like K-Swiss, Timbuk2, MVMT Watches, Chubbies Shorts, Leesa Mattress, and so many more.
A lot of those same brands also leverage the speed and flexibility of a headless front-end. Recently Shogun launched Shogun Frontend, which is a Progressive Web App (PWA) tool that allows stores to build a LIGHTNING FAST headless front end that loads in sub-second speeds.
In this episode we dive into exactly what a PWA is, why stores should consider it, and how it works within a headless architecture.
If you're a scaling ecommerce brand, this is an episode you won't want to miss!
Some of the topics we discuss are:
- How a Progressive Web App works as an ultra fast headless front end.
- Why do so many stores see 70% of traffic on mobile, but 70% of sales on desktop, and how might this be a massive opportunity for you.
- What is the difference between Shogun Page Builder and Shogun Front-End
- What does Finbarr think of Headless commerce? It's pros, cons, and who should consider it.
- How can a PWA front-end help a brand.
- What brands should consider a headless PWA front end. Which should not.
About Finbarr:
Finbarr is the CEO & Co-Founder of Shogun and former software engineer at Y Combinator. He's a Scottish guy living in California and one of the first results on Google for Finbarr!
Previously he's built two businesses, Shogun (a CMS and Headless PWA with thousands of paying customers) and a web development business he started when he was 18. He loves finding creative coding solutions, and has written code to process millions of dollars worth of orders at companies like Pebble, Groupon and Exec.