Own Your Commerce

John Roman: Battling for Subscription Success

Welcome to another exciting episode of Own Your Commerce! Joining our Host, Jay Myers, Co-Founder of Bold Commerce, is John Roman, the CEO of BattlBox, one of the most beloved subscription brands in the market. John's journey is nothing short of inspiring, and he's here to share his story with all of us.

 

In this episode we will dive deep into the world of BattlBox and explore the mind of John Roman, a true industry trailblazer. After leading several successful sales organizations in the telecommunications and software space for almost a decade, John ventured into the world of ecommerce investments. When his college friend launched BattlBox in early 2015, John knew he had to be part of this exciting venture. In 2016, The BattlBox Group made a significant move by acquiring Carnivore Club, an artisanal meat subscription box company, further solidifying their position in the subscription box market.And that's not all! In 2021, BattlBox and Carnivore Club caught the attention of Emerge Brands, leading to a remarkable acquisition worth $18.95 million. John's visionary leadership played a key role in this incredible achievement.

 

Throughout this episode, John shares invaluable insights and lessons he's learned on his entrepreneurial journey. 

 

Some of the topics we discuss are:

• From Sales Leadership to ecommerce Visionary: We explore John's transition from leading successful sales organizations to becoming an investor in ecommerce companies. We'll learn how his involvement with BattlBox from its early days led him to join the company full-time, propelling it towards exponential growth.
• Building a Beloved Subscription Brand: John shares the strategies and tactics that contributed to the immense success of BattlBox as one of the most loved subscription brands in the market. 
• The Path to Acquisition: John discusses the journey that led to this significant milestone and how it opened up new opportunities for both companies, BattlBox and Carnivore Club

 

Sephora’s Journey: From Beauty to Digital Success

Welcome to a special bonus episode of the Own Your Commerce Podcast! In this exciting episode, we’re chatting with two guests: Sree Sreedhararaj, the Chief Technology Officer of Sephora, and Thomas Mulried, Head of Sales and an industry expert from Orium, a leading agency specializing in composable commerce.

 

Sephora, a renowned beauty retailer, has undergone a remarkable digital transformation in recent years, positioning themselves as an industry leader. Join us as Sree shares the inspirational story behind Sephora's digital journey, offering invaluable insights into their strategic approaches and how they have effectively conquered the market. Regardless of whether you're a Sephora customer or simply intrigued by their digital prowess, this conversation will undoubtedly inspire you.

 

But the excitement doesn't stop there. We also have Thomas Mulried, an expert from Orium, who provides key insights into the world of composable commerce. If you're not familiar with composable commerce, don't worry! Thomas will guide us through the fundamentals, making this episode accessible to all listeners. Whether you're already committed to composable commerce, "composable-curious," or completely new to the concept, this conversation will equip you with a better understanding of how to maximize the return on investment in your own composable commerce journey.

 

From Sephora's groundbreaking digital transformation to Orium's expertise in composable commerce, this conversation offers a wealth of actionable advice and inspiring stories. Tune in to gain exclusive access to the strategies and tactics employed by Sephora and Orium, empowering you to make informed decisions about your own ecommerce journey.

 

Some of the topics we discuss are:

• Sephora's Digital Transformation: Learn about Sephora's inspiring digital journey, from their early stages to becoming a force in the market.
• Strategies for Digital Success: Gain insights from Sephora's CTO, Sree, as he discusses the specific strategies and tactics that have propelled Sephora to the forefront of the industry.
• Maximizing ROI with Composable Commerce: Dive into the world of composable commerce with Thomas Mulried from Orium, a leading agency in this space. Learn about the concept of composable commerce and how it can maximize your return on investment.

Straight Talk from ShopTalk: 11 thought leaders give insight on where commerce is heading

In this episode of Own Your Commerce, our host Jay hits the floor at Shoptalk, one of the largest commerce conferences in North America, to speak with 11 of the industry's best thought leaders, influencers and trendsetters. Join us as we uncover the top trends in commerce with insights from Brian Walker, Brian Anderson, Chris George, Darin Lynch, David Schripsema, John Roman, Kelly Goetsch, Richard Gillbert, Rick Watson, Rick Kenney and Thomas Mulreid. From the future of e-commerce to the latest technologies driving retail, this episode offers valuable insights and strategies that will inspire you to own your commerce. Tune in to discover what these experts have to say about the state of commerce today and where it's headed tomorrow.

Guests: 

• Brian Walker, Chief Strategy Officer at BloomReach
• Brian Anderson, CEO of Nacelle
• Chris George, Co-Founder of SubSummit
• Darin Lynch, CEO at Irish Titan
• David Schripsema, Director of Strategic Partnerships at Assemble
• John Roman, CEO at BattlBox
• Kelly Goetsch, Chief Strategy Officer at commercetools and Co-founder & Chairman of the MACH Alliance
• Richard Gillbert, Director, Strategic Partnerships at PayPal
• Rick Watson , CEO at RMW Commerce Consulting
• Rick Kenney, Leading Lights
• Thomas Mulreid, Head of Sales at Orium

Tim Harris: Shop online and “Put it on my tab” with revolving credit

Welcome to another episode of Own Your Commerce Podcast! In this episode, we're diving into the world of Buy Now Pay Later (BNPL) services, with a special focus on FuturePay - a revolving credit platform that helps online merchants lower customer acquisition costs and increase repeat business. Our guest, Tim Harris, Co-founder of FuturePay, shares valuable insights on how the platform works, its advantages over traditional credit cards and BNPL services, and how merchants can integrate it into their checkout process.

Some of the topics we discuss are:

• Understanding FuturePay: Tim will share the background of FuturePay, benefits of MyTab, its need for it in the market and how it has evolved.
• Differences and Highlights: What’s the difference between FuturePay, BNPL, and credit cards and what value each brings to shoppers and merchants.
• Take a look into the Future: Get a sneak peek into the future of FuturePay and what’s in store for its innovative payment method.

So, if you're an online merchant looking to improve your checkout process and attract more customers, this episode is a must-listen! Join us as we explore the world of BNPL services and discover how FuturePay can help you take your business to the next level.

SPECIAL BOLD MERCHANT OFFER -  Sign up before 4/13/2023 and get 0% merchant fees for 3 months after signup. Click here ➡️ https://bit.ly/40nFv2P

PUMA, Harry Rosen & Forrestor share openly about success they’ve seen leveraging composable commerce.

Special BONUS episode with guests from PUMA, Harry Rosen and Forrester. 

Dylan Valade, Head of Global E-Commerce Technology at PUMA and Tovi Heilbronn, Director of Digital Product & Experience at Harry Rosen reveal the strategies used designing their commerce tech stacks, and the successes they've seen. 

Also joining us is Senior commerce analyst from Forrester, Joe Cicman, who gives us insight into similar trends he's seeing in the marketplace.  

PUMA is a massive brands, selling in almost every country, in thousands of retail locations, in various digital channels, website, mobile apps, and with their main brand and sub brands. 

Harry Rosen is a 70 year old iconic fashion brand that is innovating their digital commerce experience a lot faster than so-called "young modern" brands. 

Both of these brands are iconic in their own way, and industry vets joining us openly share about their learnings in what has worked for them building out their digital commerce experience.

Callum McKeefery: Reviews - So much more than just stars, and possibly the most underutilized weapon in your arsenal

If you're running an online business, customer feedback is crucial to your success, and in this episode of Own Your Commerce, host Jay Myers interviews Callum McKeefery, founder and CEO of Reviews.io, a platform dedicated to collecting customer reviews for online retailers. 

Callum's expertise in e-commerce has led him to recognize the importance of customer feedback, and during the discussion, he highlights the early days of Reviews.io, its competitors, and the features that make it stand out from the crowd. 

One of the most important takeaways from the episode is the significant role of reviews in improving customer experience, weeding out bad actors in the industry, and ultimately elevating your business's performance. 

Some of the topics we discuss are:

• Callum's history in e-commerce
• The early days of Reviews.io
• It’s competitors
• And the new (and very exciting!) integration with Bold Subscriptions

If you're an online retailer looking to improve your business, this episode is a must-listen, as it offers valuable insights and practical advice on the importance of customer feedback in the e-commerce industry.

Thomas Mulreid: When commerce is composable, he’s your conductor

Customizable, flexible and incredible customer experience.

That’s what composable commerce provides, but is it for everyone? 

Our guest today, Thomas Mulreid, Head of Sales in Orium, brings a deep understanding of the Composable/Headless Commerce ecosystem and the future it holds to major brand transformation projects. In this episode we will go through definitions, examples and driving factors to get you well-versed in the composable space. 

Learn what composable commerce is, what is the difference between composable and headless and what are their benefits of going composable. 

Some of the topics we discuss are:

• New Year - New Brand: Get to know Thomas and his role at Orium, North America’s leading composable commerce consultancy & systems integrator.
• What is Composable Commerce?: Learn how the commerce space has evolved to become composable commerce, why brands are embracing it and the difference between composable and headless commerce.
• Missing pieces of the composable puzzle: Are there characteristics that are common among brands embracing composable?  Is there an ideal operating model that businesses should adopt to be successful with composable?
• Why is checkout important in the composable space?: How well do brands understand checkout performance? 

 

Listen Now, Optimize later and find out how Citcon can help you sell everywhere and anywhere.

We’re excited to welcome Wei Jiang, President and CEO of Citcon, a fascinating company that enables worldwide international commerce. Citcon is a leading payment technology that connects the world’s businesses with more than 100+ mobile wallets, local and alternative payment methods. 

 

In this episode we will go over the challenges that merchants and consumers face when shopping domestically and internationally. As well as why merchants should consider additional payment methods that Citcon is offering to ecommerce.

 

Some of the topics we discuss are:

• What is Citcon: Why was it started and what is the value it brings to merchants? 
• Payment Options? The more the merrier!: Why should merchants consider the additional payment methods that Citcon is offering to Ecommerce? 
• Bold and Citcon: How does Bold & Citcon work together? 
• Customer Experience: How do payment options and customer experience correlate and what does it look like?
• Be a trend-setter: What are some growing trends and challenges of digital payments in the ecommerce space?
• And more!

 

Other link: 

• Bold Commerce
• Citcon

 

 

When do you actually have a subscriber? Spoiler: it’s not when they click ’subscribe’.

Turn your business idea into a fully developed subscription box business by learning the know-how’s of the business!

 

This week, we welcome Liam Brennan, Co-Founder of BusterBox. BusterBox is a dog subscription business that sends out a themed box of healthy treats and fun toys to thousands of happy dogs every month across Ireland and the UK. Liam also trains and helps hundreds of subscription box owners scale up and build their dream business through his Subscription Box Experts Program.

 

Some of the topics we discuss are:

• What is BusterBox: Learn how Liam Brennan ended up in the subscription world and how he started BusterBox.
• Stay on the lookout: What are some of the main struggles subscription box businesses are seeing
• Incentivize your customers: What are some main ways to increase retention and reduce churn. Including some tips to using discounts and incentives to your favor!
• Analyze and optimize: What are the most important metrics subscription brands should track and much more!

 

 

Resources:

BusterBox

Subscription Box Experts Program.

Bold Commerce

 

 

The Own Your Commerce Podcast is brought to you by Bold Commerce. Learn more about how to generate recurring revenue for your business by adding subscriptions to checkout. Click here to learn more.

Kailin Noivo: You’re losing money on your ecommerce store - And Noibu can prove it

Say Hello to Noibu and Good-Bye to Website Errors!

Noibu allows retailers to detect, prioritize and resolve revenue errors on your shop that's directly impacting revenue. They serve some of the largest retail brands around the world including Avon, Champion, Guess and more. In this fascinating episode we unpack the importance of detecting and resolving ecommerce errors and the MASSIVE revenue impact it can have on a brand's website. 

Learn how to detect, prioritize and resolve revenue impacting errors on your ecommerce website.

Some of the topics we discuss are:

• What is Noibu?: Get to know this week’s guest and how they resolve critical ecommerce errors
• You don't have errors right? It's not about things you do wrong, with thousands of different devices, browsers, and other variables, there are customers not able to checkout on your shop right now. 
• A Quantifiable Solution: How are website errors causing revenue loss and are being overlooked? And why do bugs happen?
• Squash the Bug: How are top retailers in the ecommerce space able to detect and resolve revenue impacting errors on their websites? And why should you invest in tech-depth.
• Noi-Boarding: Interested in Noibu and what it can offer to your brand? Listen to this week’s episode now!