Paul do Forno brings over 25 years of experience in digital technology and commerce to today’s conversation. He’s led the digital experience for some of the world’s most iconic brands, including General Electric, Siemens, Target, Foot Locker, and Hyatt, and has been a key driver of the digital transformation that has shaped the modern commerce experience.

Today he is a Managing Director at Deloitte Digital and a leading voice in ecommerce and all things digital. 


A digital transformation has occurred, accelerated by the rapid rise of ecommerce and a global pandemic. In this dynamic discussion, do Forno dives into his holistic approach to the commerce experience, highlighting some of the opportunities and challenges facing enterprise and B2B brands today. 


Here are some of the key topics we discussed: 

  • The digital transformation that is happening in front of us 
  • The biggest threats and opportunities for scaling brands
  • How brands are evolving to have a holistic view of the commerce experience
  • Staggering statistics and massive opportunities for B2B
  • Are headless and composable commerce architectures right for your brand?
  • What to expect in digital commerce over the next 3-5 years 


Guest Bio

Paul do Forno is a Managing Director at Deloitte Digital and a leader in the Commerce Practice. He brings over 25 years of experience in strategy, digital, and technology, leading the Commerce Practice Eminence initiative as well as the go-to-market for B2B Commerce. In the past, Paul has led some of the world’s largest digital platform programs with brands like General Electric, Siemens, Target, Foot Locker, Hyatt, and many more, driving commerce and digital transformations. He is a frequent speaker at digital and ecommerce events as well as being featured as an ecommerce subject matter expert on many publications. He has worked closely with the research analysts and holds several executive advisory board positions with top digital platform vendors.

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