Own Your Commerce

Cody Wittick: What's the biggest mistake you can make in influencer marketing?

Join us for an in-depth interview with Cody Wittick, CEO and Co-Founder of Kynship about what works, and what doesn’t, for influencer marketers. Wittick got his start with QALO, the brand that created the silicone wedding ring industry, and has worked with influencers like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers across a variety of industries. 

Learn tips and strategies from an industry leader who wants you to judge his brand on sales, not clicks. In this insightful conversation Wittick reveals his influencer marketing mission, the steps brands should take today, and how to truly cut through the noise and drive measurable results. 

Some of the topics we discuss are: 

• What are we seeing on a macro level with influencer marketing? What's different today than it was 5 years ago? 
• If a brand wants to start leveraging influencer marketing today, what steps should they take? 
• How do you measure the ROI of influencer marketing? 
• What are the best distribution strategies for the content? 
• What's a good strategy for micro influencers? 
• How to choose the right influence marketing platform. 
• What's going to happen with influencer marketing in the next 3-5 years and how can brands get ahead of the curve now?

Guest Bio

Cody Wittick began his influencer marketing journey at QALO, the brand that created the silicone wedding ring industry. From there he grew their influencer roster to over people including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers within the industries of TV personalities, Crossfit, outdoor enthusiasts, and pets.

Paul do Forno: Driving the transformation with opportunities for scaling digital and B2B brands

Paul do Forno brings over 25 years of experience in digital technology and commerce to today’s conversation. He’s led the digital experience for some of the world’s most iconic brands, including General Electric, Siemens, Target, Foot Locker, and Hyatt, and has been a key driver of the digital transformation that has shaped the modern commerce experience.

Today he is a Managing Director at Deloitte Digital and a leading voice in ecommerce and all things digital. 

 

A digital transformation has occurred, accelerated by the rapid rise of ecommerce and a global pandemic. In this dynamic discussion, do Forno dives into his holistic approach to the commerce experience, highlighting some of the opportunities and challenges facing enterprise and B2B brands today. 

 

Here are some of the key topics we discussed: 

• The digital transformation that is happening in front of us 
• The biggest threats and opportunities for scaling brands
• How brands are evolving to have a holistic view of the commerce experience
• Staggering statistics and massive opportunities for B2B
• Are headless and composable commerce architectures right for your brand?
• What to expect in digital commerce over the next 3-5 years 

 

Guest Bio

Paul do Forno is a Managing Director at Deloitte Digital and a leader in the Commerce Practice. He brings over 25 years of experience in strategy, digital, and technology, leading the Commerce Practice Eminence initiative as well as the go-to-market for B2B Commerce. In the past, Paul has led some of the world’s largest digital platform programs with brands like General Electric, Siemens, Target, Foot Locker, Hyatt, and many more, driving commerce and digital transformations. He is a frequent speaker at digital and ecommerce events as well as being featured as an ecommerce subject matter expert on many publications. He has worked closely with the research analysts and holds several executive advisory board positions with top digital platform vendors.