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For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what’s new and trending in the world of ecommerce!
Episodes
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Full Description
Harley Finkelstein joined Shopify in 2010. Originally as a merchant selling t-shirts on the platform. Today he serves as President of the company and his passion for entrepreneurship is as alive as ever. As president of Shopify, Harley's life mission is to empower as many entrepreneurs as he can and remove every barrier to entrepreneurship possible.
What exactly does Harley do on an average day at the office? What are the big challenges Shopify is working on now, and what's in store for Shopify in the future?
In this episode we dive into all that, and more!
Some of the topics we discuss are:
- What does a day at Shopify look like for Harley?
- What is Harley most passionate about right now.
- What does it mean to requalify for your job every year?
- What is Harley so passionate about entrepreneurship?
- The difference between a business owner and an entrepreneur.
- What does mentorship mean to Harley, and what he recommends for you.
- What are the ecommerce trends, and challenges Shopify is tackling?
- What chapters of Shopify are written, and what's left to write?
- What are some of the most unknown advantages and benefits of Shopify?
- Oh, and what did Harley eat for breakfast!
Guest Bio
Harley Finkelstein is an entrepreneur, lawyer, and the President of Shopify. He founded his first company at age 17 while a student at McGill. Harley completed his law degree as well as his MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is an Advisor to Felicis Ventures, and one of the “Dragons” on CBC’s Next Gen Den. Recently, he received the Canadian Angel Investor of the Year Award, Canada’s Top 40 Under 40 Award, and was inducted into the Order of Ottawa. From 2014 to 2017 Harley was on the Board of the C100, and from 2017 to 2020 he was on to the Board of Directors of the Canadian Broadcasting Corporation (CBC). Harley is currently starring on Discovery Channel’s I Quit, a television series about hopeful entrepreneurs who decide to quit their 9-5 jobs to focus full-time on their side hustles.
Links / Resources
- Shopify
- Shopify Plus
- Moustache Bikes - (the bike Harley rides)
- Allbirds - Shopify Brand referenced.
- GymShark - Shopify Brand referenced.
- https://www.fastcompany.com/most-innovative-companies
- La Bottega - Harley's favourite grocery shop
- DavidsTea - Brand of tea Harley likes
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
Chris George is the Co-Founder and Chairman of SUBTA, the Subscription Trade Association. SUBTA supports thousands of ecommerce brands helping them add and scale a subscription or membership offering on their ecommerce stores.
⭐️ SPECIAL NOTE: To register for webinar with Chris George this coming Tuesday (April 13th) at 11am Pacific, click here.
Gartner Research predicts that by 2023, 75% of all DTC brands will have a subscription membership offering. So if you're not already thinking about subscriptions, it might be time to start!
Subscriptions aren't just for coffee and shampoo refills anymore! We're seeing brands in just about every vertical (Clothing, Beauty, Consumer Electronics, Wellness etc) launch some form of membership offering. Whether it's membership for exclusive access, VIP pricing, access to content, etc.
Chris was also the founder of a successful subscription company, Gentleman's Box, which he had a successful exit from a couple years ago. So he's been on both sides of the field!
Some of the topics we discuss are:
- How to sell an experience - the difference between selling one-time vs a subscription
- Why not getting your customers through the checkout might be the best kept secret.
- What are micro-commitments, and how and why you would use them.
- Quarterly, monthly, annual? What's the best frequency? It makes a difference!
- What should your subscription brand's"North Star" metric be?
- How does Chris find his meaning in his work?
- What are some trends we can expect for subscriptions in the next year or two
About our guest:
Chris George is a co-founder and chairman of the Subscription Trade Association (SUBTA), and a serial entrepreneur who has successfully launched and managed seven businesses and sold two. As one of the creators of the wildly popular and recently acquired Gentleman’s Box, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit, and several academic institutions. His strong business acumen and
understanding of the role of marketing and branding solidifies him as a burgeoning force in the realm of entrepreneurs.
Links & Resources:
- SUBTA - https://subta.com/
- Gentleman's Box - https://gentlemansbox.com/
- SubSummit - https://subsummit.com/
- Chewy - https://www.chewy.com/
- Kongbox - https://www.kongbox.com/