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For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what’s new and trending in the world of ecommerce!
Episodes
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
Kurt Elster has been growing “unofficially” with Shopify since its infancy.
In today’s episode, the host of the one and only Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success — and over 1 million podcast downloads.
He also covers how to ace key elements of the ecommerce experience that most stores struggle to get right, like positioning and CRO.
In addition to the Unofficial Shopify Podcast, Kurt runs a consultancy, Ethercycle, that has helped dozens of SMB merchants excel on Shopify.
Topics covered:
- Kurt’s unconventional path to success in ecommerce
- The best ways to troubleshoot your online store
- How to turn visitors into customers
- The underused potential of copywriting
- The power of positioning
- Black Friday messaging during COVID-19
Links and Resources
Thursday Nov 05, 2020
Thursday Nov 05, 2020
Tommy Walker never really wanted to be a writer, but when his family was on the verge of homelessness he used the storytelling tricks he learned from years in acting and film to become a content marketing guru. In this episode, he shares those strategies with us — but chances are you’ve gotten advice from him before.
As editor-in-chief at Shopify Plus, CXL, and Quickbooks, he led the creation of top-performing content that helped position those brands as leaders in their respective industries. Plus, he’s contributed to other online publications like Unbounce, Smashing Magazine, Crazyegg, and more. So if you work in ecommerce, you’ve probably read something Tommy helped produce.
You’ll learn:
- Only invest in content with measurable outcomes
- How to truly put yourself in your customers’ shoes and understand what they want
- Bobbing and weaving: how to use startup agility to compete with the big guys
- The importance of building out a weekly content calendar
- How to use storytelling intrigue to break the mold
- How Tommy used his acting background to break into ecommerce marketing
- Writing: Practice makes perfect
Links and resources
- Maryville University - 54% of readers trust blogs over brand
- Clearscope - Optimizing your content for SEO
- The Ultimate SEO Tutorial For 2020 by Backlinko - Basics of SEO
- Andy Crestodina on Internal link building - SEO ranking hack
- Screaming Frog - Mapping out links
- Story by Robert McKee - Tommy Walker’s “storytelling tome”
- Hooked by Nir Eyal - Silicon Valley thought leader