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For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what’s new and trending in the world of ecommerce!
Episodes
Monday Oct 26, 2020
Ben Jabbawy - Privy CEO on missed opportunities in email marketing
Monday Oct 26, 2020
Monday Oct 26, 2020
Even though many stores count on their email list to drive sales and traffic, they probably put more time and money into social media ads than actively collecting email addresses. But if somebody visits their site and doesn’t buy anything or leave their email, they potentially wasted the money they spent getting them there in the first place.
Today, Privy co-founder and CEO Ben Jabbawy tells us about how he helps brands actively grow and leverage their list with simple but creative tactics for email gathering. Today, over 500,000 stores use Privy’s pop-ups and other software to gather emails and build money-making relationships with their audience. No matter how big you are, you could always do more to get emails from more people who visit your store. Give it a listen to learn how!
Key topics discussed:
- The importance of growing your email list
- Using tool with the same level as sophistication Facebook or Google uses for ad retargeting to collect emails or prevent cart abandonment
- What's the difference between checkout abandonment and cart abandonment and why does it matter?
- Better ways to collect emails than the standard "here's 10% off" offer.
- There's so much more you can do with the emails you collect! Running ads against them on Facebook being a big one.
- Creative ways to connect with and convert your audience with emails and popups.
Thursday Oct 08, 2020
Thursday Oct 08, 2020
Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation!
Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the first 2 minutes though. Aaron does a brain dump on tactical things you can do RIGHT now to improve your online store. From SEO quick wins, to how you should use content, and NOT use content, and so much more.
This is an episode you don't want to miss.
Some of the topics we discuss are:
- Amazon has announced October 13th is Prime Day. Aaron covers exactly what you need to do to be ready!
- Not all emails are equal! Depending when you capture them makes a BIG difference.
- Are you using quizzes in your store? You probably should be!
- The three key reasons you need to invest in content as an ecommerce brand
- NEVER KILL YOUR SUPPORT ARTICLES. There's a good chance they might be the highest ranking pages for search. There's a better way to handle outdated articles.
Links / Resources
- Bamboo Earth - Great example of a quiz funnell (also does subscriptions)
- Kongbox.com - Great example of a quiz funnell (also does subscriptions)
- HeyGlowup.com - Great example of a quiz funnell (also does subscriptions)
- Bold Options - Used for adding gift wrapping as an option to a select group of products, a specific collection, or every product in your store.
- Bold Upsell - Gift Wrapping as an upsell at checkout
- Bold Motivator - Add gift wrapping as a free gift when customers spend a certain amount.
- Tracksmith - Example of an ecommerce brand that does content really well.
- Nuggs - Aaron's totally into these guys right now.