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For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what’s new and trending in the world of ecommerce!
Episodes
Thursday Sep 10, 2020
Thursday Sep 10, 2020
Patrick Campbell (Profitwell CEO) joins us to discuss some of the metrics every ecommerce store owner should be calculating, should understand, and should monitor.
What is value based pricing? How do you calculate the LTV (LifeTime Value) of your customers? Why do people still calculate churn wrong? These are all things ecommerce merchants should be intimately familiar with, even more so if you run a subscription ecommerce business.
Some of the items discussed:
- What is value based pricing, and how should ecommerce merchants think about it?
- How should you calculate churn and LTV?
- Why do customers really churn, or cancel subscriptions?
- Free trials, try before you buy, freemium, annual vs monthly billing... How does a store decide the best approach to all these options?
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