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For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what’s new and trending in the world of ecommerce!
Episodes
Thursday Jan 14, 2021
Thursday Jan 14, 2021
Jon Kennedy built what is probably one of the biggest ecommerce communities around. 100,000+ active members with thousands waiting to get in! He started out buying and selling on eBay and launched stores on various platforms before gradually finding his way to Shopify.
Today he runs a development agency geared for brands looking for quick "bite-sized" ecommerce development needs. Along his journey though, he founded one of the biggest ecommerce entrepreneur community groups on Facebook ever.
Some of the topics we discuss are:
- Jon’s career beginnings in pro sports marketing
- His enlightenment moment with Shopify
- The unique Shopify niche Jon found for his agency
- The massive ecommerce Facebook group
- How to ask people the right questions to get constructive, engaged feedback on your store
- The happiness metric and other ways to optimize your business.
Tuesday Jan 05, 2021
The Forever Promise: Subscription Optimization with Robbie Kellman Baxter
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
For over 20 years, Robbie Kellman Baxter has been a subscriptions advocate and expert, literally writing the book on subscriptions (well, two actually). She used the expertise she gathered from consulting for Netflix, Oracle, eBay, and more to pen The Membership Economy and The Forever Transaction.
Today she shares her innovative outlook on subscriptions that she calls the “membership mindset.” It’s about building your organization, experience, and brand around helping people solve their problems or reach their goals for the long term.
Whether you’re currently running a subscription or plan on launching one, this is an episode you don’t want to miss!
Some of the topics we discuss are:
- How she got involved with subscriptions, including consulting for Netflix back when she was subscribed to their mail service
- Thinking about your brand with a “membership mindset”
- Understanding and communicating what your customers get out of your subscription
- How to know when to offer free trials
- The power of onboarding and reinforcing their decision
- How to find and hold onto the right customers to optimize LTV
Links and resource
https://robbiekellmanbaxter.com/
Membership Economy
Forever Transaction
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